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1 - 25 Results of 68
LifeLine Animal Project
Atlanta, Georgia, United States
1 day ago

Description

Position Summary: The Digital Marketing Manager amplifies LifeLine Animal Project’s mission and brand through the strategic execution of lifesaving marketing campaigns and storytelling. This position is responsible for the creation and distribution of content through email, website, SEO/SEM and blog channels. This role will be critical in understanding and supporting the organization’s most pressing needs while maintaining brand standards and increasing overall organization awareness and impact. This is a highly creative and technical role that is perfect for someone looking to have a direct impact on saving lives and helping the animals in our shelters and communities.

Primary Responsibilities:

Marketing Manager

  • Assist with strategies to increase brand awareness, adoptions and fundraising for the organization and drive traffic to our digital properties and physical locations
  • Lead project management for all marketing campaigns, creating timelines and team tasks
  • Provide competitive analysis, identify industry trends and best practices, and optimize campaigns based on those insights
  • Evaluate and improve customer experience across multiple channels and touch points (shelters, clinics, community outreach, events) through our website and technology
  • Report and analyze web traffic, search and e-newsletter data and make strategic recommendations to improve communications and engagement
  • Participate and represent LifeLine at in-shelter and offsite events (may require weekend participation)
  • Lead brand merchandising, e-commerce strategy and fulfillment/shipping for all retail sales
  • Increase brand sales by stocking and merchandising all shelter locations
  • Help manage and mentor a Digital Marketing Coordinator

Web and SEM Content Manager

  • Manage execution of the editorial calendar for LifeLine, FCAS and DCAS web sites
  • Create campaign landing pages and optimize user experience for maximum conversions
  • Lead organization blog strategy to increase thought leadership and awareness
  • Increase and convert traffic from sites utilizing Google Ads, Analytics, and Webmaster Tools
  • Manage SEO/SEM campaign implementation and optimization
  • Manage Google Ads campaigns, adhering to grant rules and regulations to keep our account in good standing
  • Improve the usability, design, content and conversion of all websites
  • Serve as technical lead for website issue research and resolution 

Email Campaign Administrator

  • Manage bulk email process, including adherence to editorial calendar, thoughtful aggregation of content and audience segmentation for email database and email management
  • Work with teams to collect, upload and tag various email marketing lists for segmentation
  • Help identify the best stories and write compelling content to increase newsletter engagement
  • Develop highly engaging email content for key audiences: adopters, donors, major donors, board member, volunteers, fosters and staff
  • Utilize ActiveCampaign to design, develop and send all email campaigns
  • Actively track and report email metrics against KPIs and implement recommendations to optimize performance

Administrative Needs

  • Fulfill requests, complete assignments, and communicate proactively in a timely manner including meeting established deadlines
  • Demonstrate a commitment to critical organization values
  • Build and maintain solid, collaborative working relationships with all members of the organization
  • Other duties, as assigned


Requirements

Qualifications/Preferred Experience Includes:

  • Passion for animals and comfort handling all types and sizes
  • BS/MS degree in marketing or a related field
  • Email/ECRM experience with writing, creating, and implementing e-marketing campaigns, with preferred experience with WordPress and ActiveCampaign
  • Strong project management and technical background
  • Solid technical knowledge and experience with website analytics tools (e.g. Google Analytics and Google Search console)
  • Some knowledge of HTML, CSS, and UX best practices
  • Strong creative and writing abilities
  • Experience in setting up and optimizing Google Ads campaigns
  • Strong communication and project management experience
  • Strong attention to detail and follow-up
  • Creative idea generator and collaborative partner 

Job Information

  • Job ID: 61064372
  • Location:
    Atlanta, Georgia, United States
  • Position Title: Digital Marketing Manager
  • Company Name: LifeLine Animal Project
  • Industry: Non-Profit / Charity
  • Job Function: Marketing Analytics,
    Marketing Communications,
    Online Marketing
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 0-10%
  • Salary: $47,500.00 - $50,000.00 (Yearly Salary)

Please refer to the company's website or job descriptions to learn more about them.

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