AMA - Atlanta

Brand Strategist - Brand Marketing

Square
Atlanta, Georgia, United States
2 days ago

Description

Company Description

Since we first opened our doors in 2009, the world of commerce has evolved immensely - and so has Square. After enabling anyone to take a payment and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together. So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, run a busy kitchen, book appointments, engage loyal buyers, and hire and pay staff. And across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow all in one place.

Today, we're a partner to sellers of all sizes - large, enterprise-scale businesses with complex commerce operations, sellers just starting out, as well as merchants who began selling with Square and have grown larger over time. As our sellers scale, so do our solutions. We all grow together.

There is a massive opportunity in front of us. We're building a business that is big, meaningful, and lasting. And we are helping sellers around the world do the same.

Job Description

About the Team

The Global Brand Marketing team at Square is dedicated to building the Square brand, first and foremost. We are a group that includes Brand Strategy & Insights, Brand Management, Experiential, and Partnerships. As a team we are united by our goal to create a unified and differentiated global brand through best-in-class marketing, customer engagement and experiences.

The Brand Strategist is an important role on our Brand Strategy & Insights team. You will be an expert and evangelist of Square's brand positioning, activating it internally and externally. With guidance from the Brand Strategy & Insights lead, you will partner with a variety of teams across the company to develop ideas for how the Square brand will shape strategies for how we will get there.

We are looking for a strategic, creative and results-oriented Brand Strategist who will help build the roadmap for future brand growth at Square.

You Will:
  • Help establish how our brand positioning and strategy translates across a range of dimensions globally
  • Dive deep into quantitative and qualitative data around our business, competitive landscape, cultural trends, and customer perceptions/behavior and can translate it into clear, relevant strategic growth plans.
  • Develop and socialize clear strategic brand frameworks, grounded in qualitative/quantitative insights, to position our brand for near- and long-term success.
  • Collaborate with Integrated Marketing team to ensure strategic understanding of creative projects and marketing activations against the brand framework
  • Work with Square's Marketing, Product and Creative teams to educate them on our brand position and ensure that our values and promise are reflected across our products, design, content and creative.
  • Co-create messaging frameworks and fresh programs that strengthen the brand's connection with our audiences
  • Author and present strategic guidelines to partners, ensuring that best practices are understood and activated across the company
  • Scope and guide medium/long-term strategy projects by partnering with Brand Insights to develop a cohesive learning agenda to identify growth opportunities
  • Use your taste and cultural observations to inform the work and keep the brand on the front end of culture.


Qualifications

You Have: 
  • 3+ years of relevant experience in brand strategy, marketing or advertising.
  • Balance of analytical and creative thinking
  • Self-starter with strong communication skills
  • Proficient at building presentations from scratch using a variety of programs including Google Docs, Keynote and Powerpoint
  • BA/BS degree required (or equivalent practical experience)
  • Passionate, brave and opinionated thinker who believes in the power of Brand
  • Great written and verbal communication skills - can clearly communicate an idea, thought or program to people at all levels of understanding and seniority
  • A solid perspective on brand strategy - how it's developed and how it can be activated
  • Comfort in interpreting, understanding and applying insights from marketing and brand research and analytics
  • Excellent attention to detail
  • Ability to work independently, with guidance from team leadership


Additional Information

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.  Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page . 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:
  • Healthcare coverage
  • Retirement Plans
  • Employee Stock Purchase Program
  • Wellness perks
  • Paid parental leave
  • Paid time off
  • Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

Job Information

  • Job ID: 63274059
  • Location:
    Atlanta, Georgia, United States
  • Position Title: Brand Strategist - Brand Marketing
  • Company Name For Job: Square
  • Job Function: Other
  • Job Type: Full-Time

Please refer to the company's website or job descriptions to learn more about them.

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